At Taba, our mission is deeply rooted in the desire to introduce the unique qualities of Georgian tea, first to the people of Georgia and then to the wider world.Georgian tea has a rich history, and we believe it is time for it to be recognized for its exceptional quality on the global stage. Our goal is to position Georgian tea as a premium product, comparable in quality to the finest European teas, while preserving its distinct identity and heritage.We are also committed to making our region a key center for the tea industry.The Guria region, with its perfect climate and natural resources, offers an ideal environment for growing world-class tea, and we want to showcase this to visitors from near and far.
By developing our tea gardens as a hub for the industry, we aim to attract interest not just in tea production, but in the entire cultural and natural beauty of the area. A key part of our vision is contributing to the growing eco-tourism sector. We believe that the combination of sustainable tea farming, the natural beauty of the Guria region, and our rich cultural heritage makes our area a perfect destination for eco-tourists. Visitors can experience the unique process of tea production, tour our nearly century-old gardens, and enjoy the subtropical beauty of our region.
Ultimately, our mission is to ensure that Georgian tea takes its rightful place as a globally recognized, high-quality product while helping to boost eco-tourism and regional development.